About

Truherba is a wellness company dedicated to redefining modern health through a transparent, science-backed approach to herbal supplementation.

Built on the philosophy that true wellness begins with understanding, Truherba integrates traditional botanical knowledge with contemporary research to create formulations that are both effective and intentional. Each product is developed with a clear focus on long-term balance—supporting energy, hormonal stability, sleep quality, and overall well-being.
In an industry often driven by trends and opaque formulations, Truherba positions itself differently: prioritizing clarity, honesty, and trust. From ingredient selection to formulation ratios, the brand is committed to making information accessible—allowing consumers to make informed decisions about their health.

Social Impact

Truherba operates with a broader purpose beyond product.

The brand actively addresses the growing gap in health literacy, particularly among modern women navigating stress, hormonal changes, and lifestyle-related imbalances. Through its products, content, and community initiatives, Truherba aims to:

  • Improve understanding of the body and its natural rhythms
  • Encourage proactive, preventive approaches to wellness
  • Normalize conversations around topics often overlooked, such as hormonal health and emotional balance

By combining education with practical solutions, Truherba seeks to create a more informed and empowered generation—where wellness is approached with clarity, not confusion.

Our Approach

Truherba’s framework is built on three core principles:

Transparency — Clear formulation, honest communication, and no hidden claims
Functionality — Products designed to deliver real, noticeable benefits
Sustainability — Supporting long-term health rather than short-term fixes

This approach allows Truherba to move beyond being a supplement brand—towards becoming a trusted wellness platform.

Founder

Truherba was founded by Vivi Tjiam, a brand builder and entrepreneur with a background in advertising and over a decade of experience in the beauty and wellness industry.

Her work has consistently focused on building brands that resonate deeply with consumers while delivering meaningful, functional value.

Following the passing of her mother, she found a renewed sense of purpose—shaping her commitment to support women in navigating balance across health, life, and work. This perspective became a defining foundation behind Truherba.

Through the brand, she brings together her expertise in product development, storytelling, and consumer insight to create a more thoughtful and transparent approach to wellness.

Her vision is to develop Truherba into a long-term wellness ecosystem—where products, education, and community come together to support healthier, more balanced lives across generations